Interesting website with examples of innovations for bottom-of-they-pyranmid business

I look forward to seeing everyone on Monday. You will see this week that the reading and the class focus on business innovations to reach poorer customers, or Bottom-of-the-Pyramid business models. UNDP has recently completed a major report with examples of successful BOP business strategies and a discussion of measuring their development impact. Caveat:I haven't read the whole report, but it looks interesting and will allow you to search quickly for examples in specific sectors (such as healthcare, retail, etc.) and geographies of interest. You can see the report at http://www.undp.org/gimlaunch/index.shtml

and the overall homepage for this work at: http://www.growinginclusivemarkets.org/

 

Let us know if you find anything particularly helpful.

 

--Prof. Bugg-Levine